We specialize in developing, implementing and managing successful high-value, high-profile charity, cause-marketing and promotional online auctions. Auctionjam is the preferred online auction solution provider for charities and non-profits, marketing & PR firms, top brands and companies.

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eBay Auctions & Stores

Auctionjam is best known for our charity and brand cause-marketing auctions on eBay. Since 1996 we have worked with more non-profits and represented more top brands on eBay than any other Canadian company. Auctionjam’s turn-key eBay auction management services help save time, reduce workload and costs, and help generate more money.

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Our eBay charity and brand cause-marketing auctions are promoted heavily through-out the internet on social media websites and frequently on the eBay Canada home page. Our work with eBay has received worldwide media coverage and has even been used as a case example in the best selling book “Fundraising on eBay: How to Raise Big Money on the World’s Greatest Online Marketplace”.

Branded Auction Websites

Auctionjam creates the opportunity for merchants and web retailers to grow their e-commerce business with online auctions. We can create a fully branded auction website for your organization’s exclusive use enabling you to run online auctions when and how you want. It can be a stand-alone auction website or integrate it into your existing online presence.

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In some cases eBay isn’t the right platform/website to run your auction. This may be due to an eBay policy that conflicts with your auction strategy or plan, because you’re looking for a private 100% branded auction site for your exclusive use, or because you want the auctions to only be available to your specific target audience. Whatever your reason, Auctionjam has the solution. We will create an auction website for your exclusive use.

Our auction website platform is ideal for charities, non-profits, charitable foundations, third-party fundraisers, churches/synagogues, schools, sport teams, associations, summer camps, celebrities/ musicians and their foundations, sports memorabilia companies, etc. It is also ideal for regular auction companies looking to expand into online auctions or companies with an e-commerce website looking to expand into selling their items via auction.

Put simply it is for anyone who is looking for complete branding capabilities, loads of flexibility in how to run the auctions, ongoing support and all at a great price.

Complete E-commerce

By combining a standard fixed price website and auction functionality, we bring together the best of e-commerce for your organization. One website that gives you the ability to sell some items at a fixed price, other items by auction bidding, or any item by auction bidding with a buy-it-now price.

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Auctionjam delivers exciting creative design and will create your e-commerce existence. In some cases we will even manage all aspects of the ongoing operations of your online business. We partner with you from conceptualization through implementation, focussing on defining your needs, developing your e-commerce strategy and implementing value-add solutions. We ensure all content is in complete adherence to your branding guidelines.


Reaching new donors is challenging. It can be time-consuming and costly. An online charity auction can be a powerful part of your fundraising mix and help you reach new supporters in a more cost-effective way. By combining new technologies with alternative methods of fundraising, an online auction is an innovative way to raise money, increase awareness for your cause and organization, diversify communication, and expand your non-receipted donor base.

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Online auctions break the barriers of time and geography and allow charitable organizations to reach a broader audience. Online auctions also offer a more quantifiable value proposition to donors and sponsors. They dramatically expand the marketing reach for organizations, creating a greater awareness of the cause and a greater fundraising capability.

An online auctions provides a fresh new way to stimulate your existing donors, introduce your organization to new supporters, and increase fundraising revenue. They give consumers an exciting and entertaining way to financially support your organization.  The auction pages are branded for your organization, auction sponsors, and/or the theme of a third-party event supporting your organization.

We’ve had the privilege to develop and launch online fundraising auctions for hundreds of non-profits; including, but not limited to: The Heart and Stroke Foundation, Rethink Breast Cancer, Juvenile Diabates Research Foundation, Boys and Girls Clubs of Canada, Baycrest, Starlight Children’s Foundation Canada, SickKids Foundation, North York General Hospital, Children’s Wish Canada, World Vision, Make-A-Wish Foundation, Ronald McDonald House Charities, Canadian Cancer Society, Canadian National Institute for the Blind (CNIB), Habitat for Humanity, Kids Help Phone, CARE Canada, Mount Sinai Hospital, Fondation de l’Hôpital Sainte-Justine, Free the Children, Parkinson Society Canada, SOS Children’s Villages.



An online auction is a great way for schools, alumni, teams, and other groups to raise money in the community and beyond. Bake sales are great – but an online auction will bring your fundraising to a whole new level. You decide whether to make it a private auction only visible to who you invite or a public auction where anyone can bid.

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eBay is of course a great way to run your group’s online auction, however we’ve found that our branded auction website platform better suits most schools, teams and groups. The greater flexibility with our auction platform tends meet their needs better. Also it is less expensive with no ongoing seller fees.


Our focus is to maximize exposure, create a buzz, and nurture relationships while generating revenue. Put simply, we successfully help companies build sales and brand awareness through online auctions. A high-profile auction, particularly when a cause is included, brings the same attention and excitement as promotional contest. Product launches, movie releases, limited edition lines, and more!

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We’ll create an end-to-end project plan that will act as the blueprint and guideline for the entire auction promotion. This project plan will cover all elements of the event with a detailed time-line for key milestones. We liaise with all participating partners to ensure all elements of the event adhere to, and effectively communicate, their respective brands.

We will negotiate on your behalf for eBay home page promotion and create the necessary promotional banners. This on-site promotion can translate into millions of impressions.

We have created and managed online auction cause-marketing campaigns representing some of the world’s most noticable brands; including, but not limited to: eBay Canada, Nike, MTV, Virgin Mobile, Harely-Davidson, CTV, CityTV, Canwest Interactive (Global TV), Canadian Idol, Ford Motor Company of Canada, General Motors of Canada, Best Western Hotels International, TELUS Communications, Golf Canada, PEZ Candy, Microsoft Xbox, Huggies Diapers, Swarozski Crystals, Canada’s Worst Handyman TV Show, Yves Rocher, Alliance Atlantis, Alliance Films, eOne Films (Entertainment One), The Hunger Games movie, Joe Fresh, and the National Hockey League Players Association (NHLPA).



We use eBay as a social media website to communicate and engage with the public while creating the opportunity to promote charities, causes, brands, product releases and events in fun, entertaining and exciting way. By adding an eBay promotional auction to your social media mix you gain access to a well educated, affluent, web-savvy and brand loyal target audience.

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An exciting eBay auction not only provides the same sex-appeal and draw as a promotional contest done on Facebook – it also can pay for itself with the auction proceeds. We specialize in tapping into and leveraging the power of eBay translating into millions of impressions for the brands we represent. 
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